Task 5 - Using Creative AI services
For this task, we were asked to use a Creative AI tool as part of a design activity, document the co-creation process, show the outcomes from several hours of experimentation, and reflect on how well the AI helped meet the brief. We also had to evaluate the tool’s strengths and weaknesses and consider how AI may support or disrupt future design practice.
Idea & Process
I created a brand identity for LAZE, a contemporary coffee shop aimed mainly at teenagers and young adults, with a relaxed, playful and modern personality. I used ChatGPT because it allowed me to combine idea generation, critique and image generation in one workflow.
The process took around two hours in total. I tried to make my prompts as detailed as possible, then repeatedly generated, criticised and refined the results. As the process continued, I became more specific about what I wanted and what I wanted to avoid, especially clichés and generic café aesthetics. I found that AI was very useful for quickly exploring and visualising ideas, but the strongest outcomes only came after I used my own judgement to reject, refine and direct the designs.
